Agenda

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ARF- 4965

2. B.

Work Session

Meeting Date:	06/26/2018
Submitted By:	Jacque Sanders, Asst. County Manager/Librarian
Department:	Deputy County Mgr/Library District

Information

Request/Subject

Presentation of the draft Marketing Plan and update on the Tourism and Marketing Initiative for Gila County.

Background Information

Gila County has begun the process of a coordinated effort to promote all of the events, activities, destination sites and opportunities that exist within Gila County. This beginning phase includes establishing the current market situation, describing the target audience, and listing the desired marketing goals in order to develop the creative strategy. The Board of Supervisors held a work session on March 27, 2018, to begin the strategic planning process. Following that meeting, two formal stakeholder meetings along with several smaller informal sessions with various stakeholders have been held. On May 15, 2018, six brand strategies and corresponding logos were presented to the Board of Supervisors for discussion, and on June 5, 2018, the Brand Strategy "Explore the Wild- Discover Gila County" was adopted.

Evaluation

The draft Marketing Plan is now available for discussion and review. Following this discussion, the plan will be finalized for adoption at a future meeting, and presented to the stakeholders and the public.

Conclusion

N/A

Recommendation

N/A

Suggested Motion

Information/Discussion to present and review the draft Marketing Plan and provide updates on the Tourism and Marketing Initiative. (Jacque Sanders/Cameron Davis)

Attachments
Marketing Plan Presentation