Agenda

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ARF- 6318

2. A.

Work Session

Meeting Date:	10/27/2020
Submitted For:	Jacque Sanders	Submitted By:	Sherry Grice, Management Associate
Department:	County Manager

Information

Request/Subject

Update on the Tourism and Marketing Initiative for Gila County.

Background Information

On March 27, 2018, Gila County began the process of a coordinated effort to promote all of the events, activities, destination sites, and opportunities that exist within Gila County. Discussions included recognizing the need for this initiative to be managed in the long term by a non-profit entity in order to qualify for private donations as well as future grant opportunities to assist with expanding the effort into a financially self-sustaining effort at some point. Following a work session in March 2018, formal stakeholder meetings throughout the county, a brand Strategy "Explore the Wild- Discover Gila County" was adopted on June 5, 2018. On October 2, 2018, a Marketing Plan and Strategy was adopted. In November 2018, a corresponding effort was initiated to create Discover Gila County, Inc., a private, non-profit entity to ensure that the marketing initiative had sustainability and representation throughout Gila County. On February 14, 2019, the website and corresponding social media campaigns were begun to promote Gila County. Discover Gila County, Inc was officially recognized as a 501(c) 3 on March 8, 2019.

On December 3, 2019, the Board of Supervisors approved an Economic Development Agreement and License Agreement between Gila County and Discover Gila County, Inc., for the marketing and tourism initiative website and all related social media platforms.

Evaluation

It would advantageous for the Board of Supervisors and the public to receive an update on how often the Discover Gila County website is being visited and other information pertaining to the County's marketing and tourism initiative.

Conclusion

N/A

Recommendation

N/A

Suggested Motion

Information/Discussion regarding an update on the Tourism and Marketing Initiative for Gila County. (Jacque Sanders/Cameron Davis)

Attachments
Discover Gila County Presentation