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Regular Agenda Item 3. D.

Regular BOS Meeting

Meeting Date:	10/02/2018
Submitted By:	Jacque Sanders, Asst. County Manager/Librarian
Department:	Deputy County Mgr/Library District

Information

Request/Subject

Presentation of the final three-year Marketing Plan for the Tourism and Marketing Initiative for Gila County.

Background Information

Gila County has begun the process of a coordinated effort to promote all of the events, activities, destination sites and opportunities that exist within Gila County. This beginning phase includes establishing the current market situation, describing the target audience, and listing the desired marketing goals in order to develop the creative strategy. The Board of Supervisors held a work session on March 27, 2018, to begin the strategic planning process. Following that meeting, two formal stakeholder meetings along with several smaller informal sessions with various stakeholders have been held. On May 15, 2018, six brand strategies and corresponding logos were presented to the Board of Supervisors for discussion, and on June 5, 2018, the Brand Strategy "Explore the Wild- Discover Gila County" was adopted.

The draft Marketing Plan was presented at a Board of Supervisors' Workshop on June 26, 2018 for discussion and review.

Two stakeholder meetings have been held on September 19 and 20, 2018, to present the draft marketing plan to the stakeholders that attended the first stakeholder meetings in April.

Evaluation

The final Marketing Plan is now available for adoption. This document was presented in draft form on June 26, 2018, to the Board of Supervisors as well as to the two stakeholder groups in September.

The only revision to this final marketing plan, was to update and finalize the asset lists on pages 43 and 44, as well as correct any spelling errors.

Conclusion

Approval of the Marketing Plan will help frame the next steps of this project to allow it to be presented to the public as well as the local stakeholders.

Recommendation

Staff recommends approval of the final Marketing Plan and Strategy for the Tourism and Marketing Initiative for Gila County.

Suggested Motion

Information/Discussion/Action to approve the final Marketing Plan and Strategy for the Tourism and Marketing Initiative for Gila County. (Jacque Sanders)

Attachments
Final Marketing Plan
Draft Marketing Plan